Escaping the Mundane
At some point, we all feel it. The weight of routine. The 9-to-5 that drains more than it gives. The cycle of waking up, working, and waiting for the weekend. But deep down, we know life isn’t meant to be lived in neutral.
That’s why we started SANTA NOVA®. For women with a passion turned obsession. Women that make time for doing what they love. It’s not about ambition, it’s about devotion.
Creating moments to pour your whole self into the things that give back more than they take. Crafts, art, music, sports, self-expression in ANY form.
Find your passion, fuel your fire. Life doesn’t have to be so hard.
More Than a Watchbrand
From the very beginning, we knew SANTA NOVA had to be more than just another watch brand. It had to be a movement.
We want to help more women dream, achieve, and inspire each other. To do that, we’re creating a platform for women who are already working on their passions . A platform for artists, entrepreneurs, creators, dreamers, anyone with an inspiring passion.
Through our upcoming content series on social media, our ambassadors will share their stories, their crafts, and their journeys that lead to this point. Because when one woman dares to follow her passion, she may clear a path for others to follow.
If you wish to share your story with us and become an ambassador to the brand, please email us at hey@santanova.com.
A Reminder on Your Wrist
Yes, SANTA NOVA® sells watches. But really, what we put on your wrist is a daily reminder to make time for your passions. A signal to other cosmopolitans that you are part of something bigger than yourself.
Because you know what? That fresh start you’re searching for isn’t out there. It’s already inside of you. The fire is burning, and we’re here to douse it in gasoline.
That’s what our watches represent: devotion to the passions that fuel your fire. Things that make life worth living. Every time you check the time, you’re reminded to never lose sight of your passions.
Launching NOUS
In August 2025, we launched our first collection: NOUS.
Nous (Greek: νοῦς) means intuition, the divine spark, the part of the soul that sees truth beyond logic. Just like a woman’s intuition, it’s the spark before the fire.
Our debut collection features four watches.
The Gold Standard - She can do it all. Dress up, down and sideways. From 9 AM meetings to midnight mayhem, she’s got the outfit on lock. She’s iconic.
Silver Lining - For the women who walk their own path. She’s fearless, open‑minded, courageous , with just a hint of recklessness. A trailblazer who doesn’t have to choose, because she gets it both ways.
Golden Hour - For watch is for the maximalists who live loud and leave nothing to chance. Perfectly polished — hair done, nails done, fit check, ready to grab the day by the throat.
Onyx Amulet - For the “main character,” the one the stars align for. Guided by her intuition, she may be called “lucky,” but she works hard for it. She manifests, she attracts, the creator of her own future.
Join us in the City of Dreams
SANTA NOVA is about more than just watches. It’s a wake-up call. Women have become far too comfortable playing the second fiddle. Living a quiet life. We are a counter-movement to help women everywhere chase their passions and inspire each others to do the same.
This is a reminder that you already hold that spark within you. It's time to start a fire.
