SANTA NOVA Creator’s Guide

SANTA NOVA is a city built on dreams. A place for women who chase their passions, their ambitions and find meaning. The true identity of SANTA NOVA lives in the women who create with us. This guide brings everything together in one place so creators know exactly what we look for and how to collaborate with us.

The SANTA NOVA shape

Our watches are recognizable from afar by their unmistakable hexagonal shape. A shape that we will claim in the women's watch industry and a shape that we want to see accentuated in the content that our creators make.

Creator benefits

Depending on the collaboration you may expect benefits such as

A free watch or loan watch
Affiliate commissions
Exclusive discount codes for their followers
Features on our social channels
Features in our content series
Priority invitations for future campaigns
Free watches from future collections

Who we collaborate with

We love to partner with women who thrive on passion and creativity. Storytellers, lifestyle creators, dancers, photographers, artists, athletes, and anyone building something with a deep sense of passion for it. You don’t need a huge following. You need drive, personality and a point of view.

What kind of content we love

We look for creators who bring some feeling to the frame. Think of...

Behind the scenes of your passion or craft
Inspirational reels with a narrative
Recommendation videos about our watches
Videos and photography with movement, dynamic poses, breaking the mold, anything that stands out in a social feed
Slices of everyday life - YOUR life. Make it authentic. Make it real.
Wrist shots and videos, POV angles, close-ups

Your content should feel real, full of your personality, and inspiring to other creators.

Creative direction and mood

The vibe sits at the intersection of passion and authenticity. Deep reds and oranges, VHS grains, skin tones. We are looking for content that stands out from the generic watch world. Nothing should feel safe or predictable. SANTA NOVA is a movement, not just an accessory.

Non-negotiables (important)

To keep things consistent across creators

Show the watch clearly and recognizably, never blurred and out of focus
Tag @santanova_ in your posts
If you show the watch from afar, make sure hexagonal shape is clearly recognizable

Content guidelines

Shoot content in vertical format (Portrait, 9:16, 1080x1920)
Natural or strong city lighting
Do not apply excess filters, keep photos looking natural
Keep backgrounds intentional
For stories or multi part posts, label them Part 1, Part 2 etc.

Do’s

Show yourself working on your passion or craft
Wear the watch, we like to see it on you
Show yourself in authentic real-life situations that feel like you
Match your outfit to the watch
Photograph "slices of life", authentic everyday situations

Don’ts

Watch blurred and out of focus
Flat, inactive product shots
Over- or underexposed colors and lighting
No heavy filters on your photos

Delivery specifications (IMPORTANT)

Upload files to a Google Drive link provided by us
Keep files in a vertical mobile friendly format
Stick to your agreed schedule or deadline

Rights and permissions

By partaking in our content creator program and submitting content you allow SANTA NOVA to edit, post and use your material across our marketing channels. We always credit creators where possible.

Contact us

For anything related to collaborations or submissions, go here to submit an application. For questions start a chat, send us a message on WhatsApp or send an email to hey@santanova.com.