Let’s be honest, because we’ve all been there. You buy a piece of jewellery you love the look of, maybe during a trip abroad.
You wear it everywhere. But then, a few weeks later, it starts to fade. The shine dulls, the color changes, maybe there's even a greenish or brownish hue. What once felt like you suddenly looks like something you’d rather hide in a drawer.
This is a frustration we do not want our cosmopolitans to feel. Our customers should be able to rely on the assumption that their SANTA NOVA watch lasts for years to come.
We were tired of brands selling us all jewellery that can't handle real life. Rain, sweat, perfume, sunlight. We wanted watches that looked just as good after a night out, a workout, or a long week.
How do we make our watches last a lifetime?
From day one, we decided: no shortcuts. No low quality metals. No flaky coatings that wash or chip away with time.
All of our jewellery is crafted from 316L stainless steel, a metal known for its durability, strength, and great resistance to oxidation. Then, we finish every piece with a tarnish-free IP plating, a high-end coating process that bonds at a molecular level.
The combination of stainless steel + IP plating means your jewellery won’t change color, won’t leave green marks, and won’t fade with wear. It’s designed to live your life with you, and not fade because of it.
No more smudges. How did we make our watches fingerprint-resistant?
We didn’t stop there. Because even if jewellery doesn’t tarnish, it can still collect fingerprints and smudges that dull its shine.
So did a little something extra for our cosmopolitans and added a fingerprint- and smudge-resistant coating. The same technology used on metal iPhones and high-end watches. It keeps your pieces clean and luminous, despite daily wear.
It’s a small detail most brands overlook, but we want the best for us girls.
What is the truth about tarnish?
Here’s something most people don’t realize: tarnishing doesn’t happen right away. It happens slowly. Weeks or months later, after the return window has closed. And that’s exactly how so many brands get away with it.
They sell low-quality metals with a thin, fragile plating that fades or chips before long. By the time the color wears off, you’re already thinking about replacing it. It’s not an accident, it’s a capitalistic business model.
We believe women deserve better.
You guys keep reminding us why this matters
We know this matters, because you girls keep telling us. Every week, we get DMs that start the same way:
“Hey, just checking, but are your watches tarnish free?”
And we get it. You’ve been disappointed before. And the fact that so many of you ask confirms what we already knew. That this is a real problem.
But that’s why we’ll keep doing things differently, and make watches that are meant to last. Through every era, every season, every passion you chase. Through the achievements and the mistakes. Through the highs and the lessons learned.
SANTA NOVA is for women who chase their passions. Who spend time on the things they love, to keep the fire of being alive blazing with confidence. Your jewellery shouldn’t fade when your spark doesn’t either.
