SANTA NOVA Creator’s Guide

SANTA NOVA is a city built on dreams. A place for women who chase their passions, their ambitions and find meaning. The true identity of SANTA NOVA lives in the women who create with us. This guide brings everything together in one place so creators know exactly what we look for and how to collaborate with us.

The SANTA NOVA shape

Our watches are recognizable from afar by their unmistakable hexagonal shape. A shape that we claimed within the women's watch industry and a shape that we want to see highlighted in the content that our creators make.

Creator benefits

Depending on the collaboration you may expect benefits such as

A free watch or loan watch
Affiliate commissions
Exclusive discount codes for your followers
Features on our social channels
Features in our content series
Priority invitations for future campaigns
Free watches from future collections

Who we collaborate with

We love to partner with women who thrive on passion and creativity. Storytellers, lifestyle creators, dancers, photographers, artists, athletes, and anyone building something with a deep sense of passion for it. You don’t need a huge following. You need drive, personality and a belief in yourself.

What kind of content we love

We look for creators who bring some feeling to the frame. Think of...

Behind the scenes of your passion or craft
Inspirational reels with a narrative
Recommendation videos about our watches
Videos and photography with movement, dynamic poses, breaking the mold, anything that stands out in a social feed
Slices of everyday life - YOUR life. Make it authentic. Make it real.
Wrist shots and videos, POV angles, close-ups

Your content should feel real, full of your personality, and inspiring to other creators. Need more inspiration? We compiled this list of content suggestions for you. Pick any one you like!

UGC theme	Short description	Length
GRWM + Watch	A Get Ready With Me where the watch is the final piece that completes the outfit	15-30 sec
The Finishing Touch	Show the outfit without the watch → put the watch on → reveal the complete look	8-15 sec
Wrist Check	Quick close-ups of the watch on the wrist, combined with outfit and jewelry details	5-15 sec
Day in My Life	A mini vlog where the watch naturally appears throughout different moments of the day	20-40 sec
POV Video	Create a relatable POV, e.g. "POV: you finally found a watch that feels like jewelry"	8-20 sec
3 Ways to Style	Style the same watch with three different outfits, e.g. work, casual and dinner	15-30 sec
Jewelry Stack	Build a complete jewelry stack around the watch, combining it with rings, bracelets, etc.	10-20 sec
Watch vs Smartwatch	Show the outfit with a smartwatch first, then switch to SANTA NOVA and reveal the difference	10-20 sec
What's on My Wrist?	Show your favorite jewelry pieces and finish by highlighting the watch	10-20 sec
First Impression	Capture your genuine first reaction when seeing and putting on the watch	10-20 sec
Detail Obsession	Beautiful macro shots highlighting the case shape, dial, bracelet and other details	8-15 sec
Mirror Check	Film an outfit check in the mirror with the watch clearly visible as part of the look	8-15 sec
Coffee / City Moment	A small lifestyle scene such as getting coffee, commuting, shopping or heading to work with the watch naturally visible	10-20 sec
Desk to Dinner	Show the same watch during two moments: daytime/work and evening/dinner	15-25 sec
What's in My Bag?	A classic What's in My Bag video where the watch is naturally visible while showing your essentials	15-30 sec
Watch Close-up ASMR	No talking. Put on the watch, close the clasp, move the bracelet, open the packaging, etc.	10-20 sec
Passion Piece	Film yourself doing something you genuinely love, with the watch naturally becoming part of your world	15-30 sec
Why I Stopped Wearing My Smartwatch	Tell a personal story about choosing a beautiful traditional watch instead of wearing another screen	20-40 sec
Compliment Story	Tell a short story about people noticing or asking about your watch	15-30 sec
Gift Reaction	Capture receiving the watch as a gift or create a natural gifting moment	15-30 sec
Choose My Outfit	Show 2-3 outfits and decide which one works best with the watch	15-25 sec
No Talking, Just Vibes	A fast, cinematic lifestyle edit combining outfits, jewelry, the watch and everyday moments	10-20 sec
Watch Transition	Start with a bare wrist → transition → watch + full outfit reveal	5-10 sec
One Watch, One Week	Show the watch with different outfits and occasions throughout the week	20-30 sec
Things I Actually Wear	"Things in my wardrobe I actually wear all the time", featuring the watch among your favorites	15-30 sec
Product Photography BTS	Show how you create beautiful photos or videos of the watch yourself	15-25 sec
The Shape	Make the distinctive watch shape the hero, focusing on how different it looks from traditional watches	8-15 sec
From Smartwatch to This	A visual transition from a functional smartwatch look to a more jewelry-focused SANTA NOVA look	8-20 sec
Outfit Detail Reel	Shoes → bag → jewelry → watch → full outfit reveal	10-15 sec
Main Character Moment	A cinematic sequence: get dressed, put on jewelry and the watch, grab your bag and head out	10-20 sec

Non-negotiables (very important!)

To keep things consistent across creators

Show the watch clearly and recognizably, never blurred and out of focus
Tag @santanova_ in your posts
If you show the watch from afar, make sure hexagonal shape is clearly recognizable
Make sure the bracelet is always neatly tucked in. Some girls like to wear the bracelet 'oversized', which means the inside strap can sometimes stick out. We prefer not to show that in our content, as it looks a bit unorganized.

Content guidelines

Shoot content in vertical format (Portrait, 9:16, 1080x1920)
Natural or strong city lighting
Do not apply excess filters, keep photos looking natural
Keep backgrounds intentional
For stories or multi part posts, label them Part 1, Part 2 etc.

Do’s

Show yourself working on your passion or craft
Wear the watch, we like to see it on you
Show yourself in authentic real-life situations that feel like you
Match your outfit to the watch
Photograph "slices of life", authentic everyday situations

Don’ts

Watch blurred and out of focus
Flat, inactive product shots
Over- or underexposed colors and lighting
No heavy filters on your photos

Delivery specifications (IMPORTANT)

Upload files to a Google Drive link provided by us
Keep files in a vertical mobile friendly format
Please stick to your agreed schedule or deadline (but don't worry, we're not that strict)

Rights and permissions

By partaking in our content creator program and submitting content you allow SANTA NOVA to edit, post and use your material across our marketing and advertising channels, unless agreed upon otherwise at the start of the collaboration. We always credit creators where possible.

Contact us

For anything related to collaborations or submissions, go here to submit an application. For questions start a chat, send us a message on WhatsApp or send an email to hey@santanova.com.